Recently, the Meadin Academy Research Institute released the “Top 200 Global Hotel Brands (Greater China) List for September 2024.” Among them, Hampton, Crowne Plaza, InterContinental, Holiday Inn Express, Hilton, Marriott, Holiday Inn, Super 8, Sheraton, and Kyriad Marvelous Hotel ranked in the top ten of the overall list. Notably, five new hotel brands
made it to the list: SUPER 8 HOTEL PREMIER, Canbeauty, Super 8 by Wyndham, Dusit, and Prince Restaurant, occupying the 81st, 183rd, 190th, 193rd, and 198th positions respectively. New brands like Canbeauty and SUPER 8 HOTEL PREMIER have quickly emerged in the market through differentiated positioning and unique services, making them worth watching.
Brand Dimension Analysis: Data shows that the average index of the top 10 brands increased by 7.21% month-on-month, indicating that leading hotel brands maintain strong momentum
in brand communication. The average indices of the top 100 and top 200 brands also achieved growth of 2.85% and 1.68% respectively, indicating steady development in the hotel industry with increasing brand competition.
Group Dimension Analysis:Number of Group Brands: Marriott International,Wyndham Hotel Group,Accor Hotels,InterContinental Hotels Group,Hyatt Hotels Corporation,Hilton Worldwide, Radisson Hotel Group,Langham HotelGroup,Louvre Hotels Group,and Banyan Group ranked in the top ten, with 22, 15, 15, 11, 10, 10, 7, 5, 5, and 5 brands respectively. Additionally, new
hotel groups such as Super 8 (Beijing) International Hotel Management Co., Ltd., Canbeauty Hotels&Resorts, and Prince Hotels & Resorts have shown positive market expansion trends.
Group Brand Index Growth: 68% showed month-on-month growth, while 28% showed a decline. The overall development of the hotel industry remains stable but faces increasing market
competition challenges.
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
